B+L Exhibit at IPACK-IMA
As part of our 2015 promotional activity we attended IPACK-IMA in Milan from 19th to 23rd May. This exhibition enables suppliers of technology and materials for processing and packaging - like us - to display products relevant to the European and wider markets.
In preparation for this event we reviewed our exhibition stand and added new graphics with stronger branding including images depicting typical applications of our products. With the target markets of the exhibition being users of both filling controllers and process weighing equipment we presented both the B+L and Hardy product lines.
To make our presence more effective we adopted an innovative visitor engagement strategy. Special B+L cool bags were produced and our stand hostess approached visitors throughout the exhibition to invite them to take a cool bag and collect a refreshing cold drink from our stand. This was very popular and gave us the chance to engage with visitors that we may otherwise have missed.
Over the course of the five day event we had a steady stream of stand visitors. As with any exhibition the value of exhibiting will only be known after all the contacts made have been followed-up and taken to their conclusion. Initial contact numbers were very pleasing and a quick assessment of their quality shows them to be the type of projects that we are good at and that our equipment is ideal for.
Managing Director Leo Baartmans commented: "We are pleased with the result of our investment of resources into this show. A very pleasing aspect is that a number of enquiries specified our equipment, and that some of these requirements were outside of Europe. We are actively trying to develop our brand and sales outside of Europe so it seems we are being successful."
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